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Making it easier for people to shop local with e-commerce brand Feel Good Shop Local
From Idea to Reality
When the world went into shut down the founder of Feel Good Shop Local, Michelle Wirth, wanted to help small businesses gain a rightful place in the e-commerce space. We supported her on her mission by developing a brand identity and strategy to soft launch the business.
Empowering women to be confident and bold in a suit that suits them
Rebranding
After operating for over a year, the business decided a rebrand would help elevate the brand aesthetic to be in line with their audience. It was essential to keep core elements of the business the same and curate a color palette that would allow the brand to make eye-catching content.
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